Although closed loop marketing is the current trend, it is not an entirely new concept.
Closed Loop marketing has roots in the age-old media mix idea, which essentially said that buyers were reached at different times in different ways, and that the most successful marketing programs contained an appropriate mix of media for the targeted audience.
The theory of Closed Loop marketing is that effective use of
multiple media can help a selling organization become top-of-mind when the buyer is ready to make a purchasing decision.
Increase your response rates today using Closed Loop marketing from VI Helpdesk.
