MAIL HOUSE AND MAIL FULFILLMENT FACILITIES
For years direct mail marketing has been a popular method of advertisement for many businesses. With the addition of so many other vehicles to advertise mail houses have had to look at new ways to attract customers. Today, VI Help Desk has the latest in marketing technology to help mail houses become part of a marketing solution rather than just a service provider.
Why couple this with mail fulfillment? The ability to get the unique web address to the recipients is driven almost entirely by direct mail. By including a PURL with the recipients name as part of the printed mail piece (www.johndoe.com/offer) you significantly increase the likelihood of response. It is not uncommon for our clients to see 2-3 times higher response when including a PURL.
The PURL or Personalized URL is the latest in direct response marketing. A PURL is a customized website that can be dynamically built on the fly. This dynamic construction allows you to deliver a highly personalized message VIA a website. This website also has the ability to change for every individual.
Once a client has responded to a PURL there is a great deal of back end reporting that can be provided to your customer. This increased response rate and improved reporting allows you to become part of the marketing process rather than just a service provider.
Contact us today to learn more about how VI HelpDesk can help to support your business.
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